Trovares Becomes Rocketgraph & Launches in 8 Weeks

Trovares, a graph analytics platform born out of a special project for the US Department of Defense, brought in a new CEO, Brock Alston, who had a big vision: to transform the company and pivot from selling only to government to selling to commercial enterprises. He decided that the company needed a fresh new name, brand, website and campaigns to target this new audience. The company had an event with partner, IBM, so had to get this all done in 8 weeks.

Lisa Joy Rosner served as Fractional CMO, leading brand strategy, research, and creative direction. Lisa Lopuck’s genius shaped the logo, brand identity, and a stunning website transformation. Amy’s role? Build it all from the ground up. She set up an entirely new WordPress site — and continues to host it for the team.

The designs were anything but simple: interactive flip boxes showcasing the technology’s commercial use cases, overlapping asymmetric layouts that broke from standard grids, full-bleed background images with precise z-index layering, diagonal section transitions, and hundreds of individually crafted custom shapes and overlays. The kind of build that demands both technical mastery and a meticulous eye.

Amy took it all in stride and delivered with speed and precision. Then, right before launch, the client asked for a blog section that was never part of the original scope. Amy turned around a fully working solution in a matter of hours.

The IBM event was a success. The new brand resonated immediately with customers, prospects, and analysts alike, and Rocketgraph has continued to win commercial business and grow since launch.

What started as an eight-week sprint has proven to have real staying power. Amy didn’t disappear after launch. She continues to host the site, support the team, and enhance the platform as the business evolves, serving as a trusted partner as much as a developer.

This case study is really three stories in one: what’s possible in eight weeks, what great collaboration looks like, and why it matters who you call when the stakes are high and the deadline is brutal. For Rocketgraph, the answer to that last question was Amy, and it made all the difference.