Your Reliable Web Partner
From Launch to Long Haul
Fast. Precise. Always in your corner.
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Client Wins
DEVELOPMENT
Jacked Up Fitness
Jacked Up Fitness came to us with a pressing need to move off Shopify fast, so we rebuilt their Shopify theme in WordPress, pixel for pixel, and extended WooCommerce with a suite of custom-coded features to support their product catalog and user experience.
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Amy was able to replicate our entire Shopify site in just days when we needed it most.
Lisa Lopuck,
Head of Design, Jacked Up Fitness
Client Wins
design and DEVELOPMENT
Dr. Mockler, DVM
Dr. Mockler came to us with a website she couldn't update and no way for her rescue clients to book online. We rebuilt her site in WordPress with a playful, pet-forward design, added Calendly for easy appointment scheduling, and celebrated every dog — not just the ones with perfect pedigrees.
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Amy is a rock star!
Dr. Lynanne Mockler,
Veterinarian
Client Wins
design and DEVELOPMENT
Groovy Sound Productions
We transformed Groovy Sound Production’s cluttered, dated site into a bride-focused experience with clear navigation, polished visuals, and a simple path to inquire and book.
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The new website has been instrumental in tripling our business.
Nick Zellem,
DJ
Client Wins
DEVELOPMENT
Rocketgraph
DigitalPop delivered a bold, space-inspired brand identity for Rocketgraph — an AI analytics platform born from a DOD project. We executed the build in WordPress, translating their identity system into a dark, high-impact site that matches the ambition of the product.
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The build was seamless. Amy's ongoing hosting and support is why we stay.
Brock Alston,
CEO, Rocketgraph
Client Wins
DEVELOPMENT
Jamloop
In partnership with DigitalPop, we built the website to bring JamLoop's brand to life — translating their connected TV advertising platform into a clean, modern site that makes a complex product feel approachable.
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Amy makes even complex builds feel effortless and always delivers high-quality results on time.
Lisa Lopuck,
Founder and Chief Creative Officer, DigitalPop
Client Wins
DESIGN AND DEVELOPMENT
Perfect Pets Rescue
We replaced this hard-working rescue's DIY site with a cheerful design that reflects their values of inclusivity and family, makes updates easy for volunteers, and strengthens trust and legitimacy.
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We’ve noticed increased engagement, more online donations, and positive feedback from our community.
Sonja Reinert,
Perfect Pets Rescue
End-to-end website design & development
Technical strategy. Custom design and development.
Strategic branding & positioning
Brand development and market positioning.
Ongoing hosting & site maintenance
Post launch site monitoring, updates & evolution.
An embedded
extension of your team
We integrate as part of your team to scale with you.
Flexible ways to work with us
Gelfand Design partners with a trusted network of senior branding and marketing experts, assembling the right team for each project. From small business websites to full-scale enterprise initiatives, this flexible approach ensures the right level of expertise—without unnecessary overhead—backed by consistent, long-term support.
Á la carte
Designed for clients who need fast, flexible help on demand, when something just needs to get done.
Small business
Perfect for startups, small businesses, and nonprofits looking to establish or refresh their online presence.
Enterprise
Ideal for established businesses who are taking their brand and online presence to the next level.
Website hosting
You run your business. We'll run your site. From reliable hosting to proactive updates and zero worries.
Meet Amy Gelfand
Since 2010, Amy Gelfand has become the person agencies call when they need a reliable collaborator, the designer and web partner growing businesses trust to build and maintain their digital presence, and the developer tech companies keep on retainer.
Through strategic partnerships with senior designers, brand strategists, and marketing specialists, Gelfand Design delivers full-service, enterprise-level web design and development with the personal attention and direct access of a trusted creative partner.
Amy works directly with every client, from the first conversation through launch and long after, hosting, maintaining, and caring for the sites she builds. She’s based in Austin, Texas, where she also fosters rescue dogs and builds pro bono websites for rescue organizations — because every dollar a rescue saves on marketing is a dollar spent on an animal that needs it.
of long-haul service
satisfied clients
dogs saved
About our charity work
Some of our favorite clients have four legs.
Amy builds pro bono rescue websites because she fosters dogs and understands exactly what’s at stake — every dollar a rescue spends on marketing is a dollar not spent on an animal. Most rescues are volunteer-run, scraping by on heart and good intentions, with DIY websites that can’t do what they need: earn trust from donors, help adopters fall in love at a glance, and build the credibility that matters with the policy makers and community leaders who shape funding, legislation, and no-kill outcomes. A professional website doesn’t just find dogs homes, it protects the organizations fighting to save them.
meet our trusted partners
design and branding
Best in class branding and website design services.
marketing STRATEGY
CMO services for transformation & category creation.
Research and Digital
Research, SEO/GEO and digital marketing.
Strategic Advisement
Marketing automation, dashboards, data/AI strategy.