Client: Dr. Brooklynne Palmer, Physician & Vegan Content Creator
Website: Beets by Brooke
Project Goal: Create a playful, approachable website that brings her brand and message to life—with a clear structure, positive energy, and room to grow.

The Challenge: Too Many Ideas, No Clear Starting Point

Brooke came to us with a strong personal brand and a meaningful mission—sharing plant-based cooking and accessible health advice as a physician and vegan chef. But when it came to launching her website, she felt stuck.

She had tried to DIY it, but progress was slow. She had a lot to say, but didn’t know how to organize it. She shared examples of similar creators she admired, but didn’t have a clear direction for her own brand’s online home.

She knew she wanted something vibrant, fun, and uniquely hers—but she needed help pulling it all together.

The Approach: Light, Bright, and Full of Personality

The first thing we noticed was that Brooke had put real care into her brand. She had a clever, memorable name (Beets by Brooke), a playful, stylized logo, and professional photos that gave us a strong visual starting point. That gave us the foundation to design something expressive, vibrant, and true to her voice.

We leaned into the playful tone already hinted at in her name and branding—bright colors, fresh veggie imagery, and a clean, modern layout that felt upbeat and positive. Not “cartoony,” but whimsical and welcoming—the kind of vibe that says “you can do this too.”

While Brooke wrote her own copy, we suggested headlines and section titles that kept the tone fun, food-themed, and approachable, helping reinforce her brand voice without making things feel overdone.

The Build: Clear Structure, Room to Grow

Behind the playful visuals, we focused on creating a site that’s easy to navigate and built for flexibility. Key pages highlight her core offerings: cooking classes, health resources, media appearances, and more.

We also designed her press section to grow over time—with dynamic content blocks that adjust based on format. Visitors are invited to “Read,” “Watch,” or “Listen” depending on whether the media piece is a podcast, video, or article.

The result? A site that’s easy for Brooke to maintain, easy for users to explore, and set up to expand as her influence and content library grow.

The Outcome: A Website She’s Proud to Share

What started as a stalled DIY effort is now a colorful, confident platform Brooke is excited to promote. Her personality shines through, her offerings are easy to find, and her site now reflects the same energy and clarity she brings to her content and community.

WHAT THE CLIENT SAID

I was completely overwhelmed by the sea of website tools, templates, and tech, and had no idea how to even get started.

Amy took all the scattered pieces of my vision and turned them into a site that somehow felt more me than what I could have crafted on my own. The final result is a website I’m truly proud of—clean, intentional, and aligned with both my brand and my values.

Dr. Brooklynne Palmer (MD, MPH)

Need help turning your brand vision into a real, working website? Let’s build something that feels like you—and works for your business.