Studio Journal
Reflections on building better websites
- All
- Case Studies
- Development
- Web Design
A Small Fix to a Big Problem: Petfinder’s Update and What It Still Misses
Petfinder added an “out of town” badge, yet real-world use shows how hard it is to communicate location clearly.
How Systems Design Can Accidentally Hurt the Ones It’s Meant to Help
Adoption outcomes are being shaped less by intent than by information architecture and deliberate design choices.
Designing Smart for Clients Who Play It Safe
Conservative clients aren’t boring. They’re cautious. And there’s a real creative challenge in earning their trust and building something that elevates their brand.
Case Study: Bringing a Financial Brand into Focus
For Carpenter & Langford, we reimagined a classic tax firm site with bold color, clean design, and subtle personality—serious work, with style.
Case Study: From Shopify to WooCommerce for Jacked Up Fitness
Jacked Up Fitness needed out of Shopify fast—so we rebuilt their custom theme in WooCommerce, engineered new product widgets from scratch, and delivered a store that looks and works exactly the way they wanted.
Case Study: Turning a Volunteer-Built Site Into a Rescue Powerhouse
A small, volunteer-run rescue needed a website that reflected their heart and mission—so we replaced their DIY setup with a bright, trustworthy design that helps pets get adopted and builds real-world credibility.
Case Study: Cutting Through the Noise for Groovy Sound Productions
An SEO-first website got Groovy Sound Productions found—but it wasn’t converting brides, so we rebuilt it to win their attention and their bookings.
AI Website Builders: Fast… But at What Cost?
AI site builders like Lovable are the microwaves of web design. They’re fast, they’re cheap, and they’ll get something on the plate. But what comes out is usually the same as everyone else’s — and rarely worth serving to paying customers.
